In HTML banners, as well as standard text, graphics or video elements, you can use 3D elements.
3D will work well:
➡ in product-focused campaigns,
➡ when you want to present functions, colours, and accessories.
What does it give you?
👉 the option to view the product from all angles,
👉 the ability to show complex elements in an accessible way,
👉 the perfect eye-catcher,
👉 longer viewer retention through interaction.
When can you use 3D in an HTML banner?
Banners with 3D elements are custom banners:
➡ they need a bigger file size,
➡ and the ability to use a 3D file.
The publisher/ad server specifications must allow you to do this.
This is done using Display & Video 360, for example.
And if you can't, what then? ❌
There are workarounds 😉
Using images and video, you can create a pseudo-3D effect, which also allows you to achieve interesting results 😉
Need help with a digital campaign using HTML5 banners? 👇