
Visual communication design for the spring program offer

New solutions are exciting, but their promotion is always a challenge.
We have known newspapers with a TV program for years. Onet has been transferring this solution to the Internet for several years, consistently gaining viewers for its regularly broadcast programs and video formats. Spring 2018 is the time of the premiere of new titles and continuations of those already known and liked.
Result
We started our work by creating a concept that met the client's needs. Designing the catalog and preparing it for printing turned out to be the biggest and most important part of this task.
Then we worked on the rest of the materials, including an animation modeled on iMessage, which was supposed to promote the schedule in social media. As a result, a package of coherent marketing materials was created, which the client used to promote the schedule at the premiere gala and on the Internet.




The animation prepared by us was made available on the main website of Onet and on Facebook as well as in the private channels of the hosts (journalists).
Our key visual was used during the gala promoting the new schedule. We could watch live the effects of our work translated into various formats.
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